Local SEO in Helsinki

Why Local SEO is Critical for Your Business

Local SEO is essential for every business that serves customers in a specific geographic area. The statistics speak for themselves: 46% of all Google searches are local, and 76% of people who conduct nearby searches visit a business within 24 hours. If your business doesn't appear in local search results, you're losing potential customers daily.

Google Business Profile (formerly Google My Business) is the core of local search optimization. We optimize your business profile to its full potential: complete contact information, attractive photos, correct categories, and strategic keywords. A well-optimized profile appears in map visibility searches (Local Pack), which receives a significant portion of clicks.

Google Maps Optimization in Practice

Local search results are determined by three main factors: relevance, distance, and prominence. We can influence all these factors through strategic optimization. NAP consistency - Name, Address, Phone - must be exactly the same everywhere online: in your Google Business Profile, on your website, and in all directories.

Local search optimization also covers reviews and their management. Positive reviews improve rankings and trust. We help develop a systematic way to collect reviews from satisfied customers and respond professionally to all feedback.

Local Citations and Directories

We build a comprehensive presence for your business in Finnish and international business directories. Every consistent mention strengthens your business's local authority in Google's eyes. We focus especially on industry-specific directories that are relevant to your business.

Our Local SEO Helsinki service also includes optimizing your website for local searches. We add local signals to the site: address information with structured data, local keywords in content, and location pages as needed. This supports Google Business Profile visibility and brings additional organic traffic.

What Local SEO Includes