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The Helsinki SEO Checklist — 30 concrete checks for more customers from Google

The same checklist we use internally on every 24-hour audit for Helsinki businesses. Local Pack, Google Business Profile, on-page, technical and link building — everything you can check without paid tools.

  • 30 concrete, actionable checks — no theory
  • Specific to Helsinki & Uusimaa (Kallio, Punavuori, Töölö, Kamppi, Espoo, Vantaa)
  • Instant download — also great for DIY owners
  • Bonus: free 24h audit from our team, if you want
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What’s in the checklist?

1. Google Business Profile (8 checks)

Category, EXIF photos, service areas, Q&A, review cadence, weekly posts, category audit — the complete GBP foundation.

2. Local Pack positions (5 checks)

Ranking per district (Kallio, Punavuori, Töölö, Espoo, Vantaa), top-3 competitor screening, NAP consistency across citations.

3. On-page foundations (7 checks)

Title tags with buyer intent + Helsinki, conversion-first H1, schema (LocalBusiness, Service, FAQ), internal links, Open Graph.

4. Technical basics (6 checks)

Core Web Vitals on mobile, indexation in Search Console, canonical logic, sitemap, robots.txt, HTTPS + HSTS.

5. Link building & reputation (4 checks)

Backlink audit, PRH / industry associations, Helsinki press mentions, review velocity on Google & sector platforms.